Wizard 101 Pop Culture – Karamelle – Whatchamagolem

Whatchamagolem – Hershey’s Whatchamacallit candy bar
https://wiki.wizard101central.com/wiki/Category:Whatchamagolem
https://en.wikipedia.org/wiki/Whatchamacallit_(candy)
https://www.merriam-webster.com/dictionary/whatchamacallit

A Whatchamagolem

Whatchamagolems are Nana’s robot security force. They are constructed from cupcakes, peppermint, S’Mores, chocolate bars, and graham crackers.

One day, Nana said: “Make me a candy robot.” The Wonderneer said: “What kind of candy?” Nana said: “Whatever.” Thus… this…

Whatchmagolems have been taught Death, Life, Ice and Storm magic. They can be found throughout Karamelle.

Whatchamacallit is a chocolate candy bar marketed in the United States by The Hershey Company. Whatchamacallit bars were first introduced in 1978. The name was devised by Patricia Volk, when she was the associate creative director at Doyle Dane & Bernbach, and was in charge of new brands on the Hershey account. From 1978 to 1987, Whatchamacallit consisted of a bar of peanut-flavored crisp that utilized peanut butter as the flavoring agent, coated in a thin layer of chocolate. From 1987 to 2008, Whatchamacallit has included peanut-flavored crisp that utilizes peanut butter as the flavoring agent, with a layer of caramel and a layer of chocolate coating.

The Whatchamacallit candy bar

The advertising for the Whatchamacallit peaked in the 1980s; after this period Hershey Company ran noticeably fewer advertisements for this product. However, despite the lack of attention the company gives it compared to its other products, the Whatchamacallit is still in production as of 2024. In Canada, an identical candy bar is marketed by Hershey’s as Special Crisp, but does not have the wide distribution in Canada that the Whatchamacallit has in the United States.

“Whatchamacallit” is also an informal term for something whose name is unknown or forgotten. For example, you might say “I can’t find the whatchamacallit that holds the door open”. Some synonyms for “whatchamacallit” are: doodad, doohickey, gimmick, gizmo, thingamabob, thingamajig, whatsis, and widget. “Whatchamacallit” is a shortened version of “what you may call it”. It was first used in 1910.

The current list of all the Karamelle references can be found here.

Whatchamagolem image is from Wizard101, and is (c) KingsIsle Entertainment,
and is being used in a way that qualifies as fair use under US copyright law.

Whatchamacallit logo is TM and copyright The Hershey Company

Whatchamacallit image is borrowed from Wikipedia. It is in the Public Domain.

Image usage qualifies as fair use under US copyright law.

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