Gene Roddenberry famously pitched Star Trek in terms the Network executives understood.
SeaQuest DSV was pitched as “Star Trek underwater”
Deep Space Nine was pitched as “The Rifleman in Space”
Friends was pitched as “Cheers in a Coffee Shop”
The Big Bang Theory was pitched as “Friends but nerds”
The Dukes of Hazzard was pitched as “Smokey and the Bandit but with a racing car and no truck”
What are some pitches you’ve heard about?
Vulcan Stev's Database 